Dubai Natural Skin Care

Middle East market for beauty and wellbeing products is upbeat about growth prospects

The who’s who of the region’s beauty, hair care, fragrance and wellbeing industries are expected to be at the Dubai International Convention and Exhibition Centre next week, as Beautyworld Middle East 2011 gets underway from Tuesday, May 24th.

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According to market research from Euromonitor International, official knowledge partners for Beautyworld Middle East, the regional outlook for each sector within the industry is extremely positive. The market for color cosmetics in the UAE is expected to reach a whopping AED 519.5 million annually in 2014, with demand for facial and eye makeup being especially strong. Fragrances, too, are expected to be in high demand in the UAE, with the market for premium perfumes expected to be worth an astronomical AED 663.5 million annually by 2014.

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Euromonitor International also estimates that the GCC will spend an approximate AED 2.31 billion (US$630 million) on hair care products in 2012 – this is expected to reach a stunning AED 2.46 billion ($670 million) by 2014.

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Beautyworld Middle East is the showcase of choice for manufacturers and distributors of beauty and wellness products to access a market that holds this enormous growth potential. The region’s only dedicated trade and networking platform for beauty products, hair, fragrances and wellbeing, Beautyworld Middle East will focus on the key issues and challenges facing the beauty and wellness communities in the region. The event will also enjoy a range of product launches during the event.

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“The Middle East region, with its comparatively higher income levels and propensity for spending on beauty and hair care products and cosmetics, is a key area of interest for international manufacturers and service providers,” said Ahmed Pauwels, Chief Executive Officer of organisers Epoc Messe Frankfurt.

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“Traditionally, Beautyworld Middle East has reflected international trends and has been playing a key role in transmitting these developments regionally. The current edition too is expected to indicate the new directions taken by the industry worldwide, including the increasing demand for ‘green’ and natural products. Exhibitors are also using the event as their platform of choice for introducing new products and services to the market place,” he added.

Fresh from winning an award in Paris, the Pañpuri Home Ambiance Range will enjoy its Middle East debut during the event. The range, which includes an air diffuser, a hand crafted vase with diffuser reeds and scented, luxurious candles was awarded the coveted title of the best new range in its category at prestigious awards in Paris earlier this month.

Peter Dowling, regional distributor of the Pañpuri Home Ambiance Range, said: “With its industry-wide reach, Beautyworld Middle East is the ideal launching pad for manufacturers to reach the entire Middle East market. With the demand for spas and spa-related products and services on the increase regionally, manufacturers of products such as the Pañpuri Home Range are looking at a potentially huge market. For us, it makes perfect sense to introduce our new range to the Middle East through Beautyworld Middle East as it gives us direct access to our target customer base.”

Amongst others using the exhibition as their Middle East launching pad is European cosmetics brands Pomone and Human+Kind with their natural beauty products; Rapid General Trading and Eideal with their ranges of new professional hair products; organic Solyvia wellbeing products; Teknia with a new line of organic shampoos and treatments; ila-spa limited with a new range of organic products for the hotel amenities sector; Dubai-based entrepreneur, Maria Dowling with The Ritual m Hair & Scalp Clay; and Dubai-based Elche Beauty Salon with the latest in wellbeing with its new Speedfitness equipment all the way from Germany.

Also, launching at the event is Salon Educators first dedicated Academy in Tiffany Towers from where it will run City & Guilds IVQ courses, bringing internationally recognised qualifications to the UAE. The company is also launching the world’s number one online hairdressing education site MyHairDressers.com across the GCC.

Making a debut at this year’s Beautyworld Middle East is the Spa and Salon Management Summit. Designed to benefit the increasing number of spa and salon professionals in the region, the seminar will provide an in-depth look into key issues that impact the industry worldwide.

The programme will provide clarity on product licensing rules and regulations; legislation that governs business operations and common violations; how to conduct effective marketing campaigns and innovative revenue generation techniques.

Beautyworld Middle East which will take place next week from May 24th to 26th is a key point of reference for buyers and beauty industry professionals for scoping out the latest products and services currently in demand in international markets.

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